Secret to a Great Wedding Announcement

A feature in the coveted New York Times Sunday Styles Wedding announcement section is a dream for many city brides. However, cautions Lerman, “how they select the couples chosen for a feature is still a deeply hidden secret, if you want to improve your chances of success for being featured in one of the coveted slots, you must begin to think like a publicist!”

Do you want to the media to capture the announcement of your wedding? Jane Lerman, the founder and CEO of LER PR, a New York based public relations firm provides New York brides with the secrets of securing a wedding announcement in the media!

Create a strategy that is foolproof for inspiring interest in those tough editors who make the final decision of who gets featured:

Consider the following savvy tips from LER PR:

1) Choose a great photo that shows how happy you are together. The point of this section is to show off happy couples moving to the next chapter of their lives, so choose a photo that exemplifies a calm love in a natural setting- nothing forced! Only head shots of the two of you are necessary, so don’t worry about choosing a fancy outfit or backdrop- just nice smiles. If you want to go for a classic look, you can’t go wrong with black and white!

2) Establish why you deserve to be featured in the Styles section as an individual? What are your careers and hobbies? What universities did the both of you attend? Who are your parents? The Styles section likes to showcase couples that are “model citizens,” so emphasize your successes and accomplishments.

3) Determine what makes your love story unique: did you defy some kind of odds or overcome adversity? Did you meet in an unusual way? Is the wedding taking place in an unusual ceremony or location? The NY times likes diversity, so don’t be afraid to show off your heritage!


About the Author:

Leave a Comment

Previous post:

Next post: